Privacy Policy

This document sets forth the online Privacy Policy (the “Privacy Policy”) of Optimum International for this website. By using or accessing this Site you signify your acknowledgment and assent to this Privacy Policy. If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or the collection of information other than through the Site. This Privacy Policy is intended to help you understand how Optimum International collects, uses and safeguards the personal information you provide on our Site. “Personal information” is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains.

All personal information that we collect and maintain will be subject to the version of the Privacy Policy in effect at the time of such collection. Optimum reserves the right to change the Privacy Policy from time to time at its sole discretion or as law changes dictate, and will provide notice of changes by updating this posting and/or on the home page of this Site.

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as subscribing to the services or newsletter offered on this Site, requesting information, entering contests or utilizing online software applications, Optimum International may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, Optimum International may ask that you provide us with personal information, such as your first and last name, mailing address, email address and telephone numbers, and other personal information. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

When you use the Site, Optimum International or third parties authorized by Optimum International may also collect certain technical and routing information about your computer, such as browser type, operating system, CPU speed, and the Internet Protocol (IP) address of your computer. We use this technical information to facilitate and track your use of the Site, to measure traffic patterns on the Site and to otherwise administer our web site. Without expressly informing you, we do not match such information with any of your personal information.

Personal Information

Optimum International collects your information in order to record and support your participation in the activities and services you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. As another example, if you enter a contest, information is collected to qualify the entry and contact you regarding the contest or prize awards. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of Optimum International and selected third parties if you have elected to be on our emailing list or otherwise opted to receive such communications.

Optimum International may collect information about the use of the Site, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. Optimum International may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes and provide such aggregate data to third parties for similar purposes.

Optimum International recognizes and appreciates the importance of responsible use of personal information collected on this Site. Unless you have indicated you wish to be on our emailing list or otherwise opted to receive promotional communications, Optimum International will not communicate any information to you regarding products, services, and special offers available from Optimum International or third parties, although we may communicate with you regarding services you have requested or your use of the services on this Site. Except in the particular circumstances described in this Privacy Policy, Optimum International will not provide your name to unaffiliated companies or organizations without your consent.

There are other instances in which Optimum International may divulge your personal information. Optimum International may provide your personal information if necessary, in Optimum International’s good faith judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant, or order or to protect the rights of Optimum International or others. Optimum International may also provide your personal information to third party shipping agents or financial institutions (such as credit card companies) if necessary to order, pay for or ship products or services that you have ordered.

Cookie Policy

When you visit this Site, you can browse the Site and access important information without revealing your identity. In order to improve our Site, we use cookies to track your visit. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you.

Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. (For some web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies will probably not be able to access those pages.)

While Optimum International uses cookies to track your visit to our Site, and our web servers automatically log the IP/Internet address of your computer, Optimum International does not generally use this information to identify you personally. However, if you expressly provide consent for the Site to remember the unique identifier that you select when you register for various activities on the site, that unique identifier will be stored on a cookie on your computer, linked to your Registration Information, and your navigation path around the site will be tracked. We associate this data to understand how our Site and services are being used so we can understand our customers and offer appropriate products and services.

Cookies We Use

Cookie NameCookie OwnerCookie Description

_gid Google Analytics Used to distinguish users.
_gat Google Analytics This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
DYNSRV Hosting Provider This cookie is believed to be used for load balancing to manage server traffic demand.
mc_session_ids Mail Chimp This cookie is strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas.
_ga Google Analytics Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.
mc_session_ids[default] Mail Chimp This cookie is strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas.
wp-settings-time- WordPress WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wp-setting- WordPress WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wordpress_test_cookie WordPress WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies.
wordpress_sec WordPress Essential WordPress session management cookies for logged in users.
wordpress_logged_in WordPress After login, wordpress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use.
gdpr_popup Optimum International This cookie is used to track who has already been shown the notice. The cookie has been set never to expire unless there is a change in the privacy policy.


Search engines offer a feature called conversion tracking which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data. Conversion tracking allows the search engine company and Optimum International to track clicks to sales, including the number of clicks (visits) it takes before a purchase is made and permits Optimum International to measure the effectiveness of its search engine participation.


We may use personal information about you and your visits to our Site to target advertisements (concerning Optimum International or third parties) to you on our web pages or in e-mails. We may use the services of a third party advertising company to actually serve such ads, however we will not provide your personal information to such advertising company except as otherwise permitted under this Privacy Policy. Such ad serving may involve the use of web beacons or cookies to manage and target advertisements and for market research analysis. We may also share non-personally identifying web site usage information about visitors to our Sites with third party advertising companies for the same purposes.

Updating Personal Information and Privacy Preferences

You have the right to access and correct your personal information privacy preferences at any time you may such as whether wish receive promotional communications from Optimum International or third parties by calling 0113 834 7440

Please include your name, address, and/or email address when you contact us. In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

If you believe that Optimum International has not complied with this online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to Optimum International at the contact address indicated below.

In your letter, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Optimum International online Privacy Policy has not been followed. We will attempt to investigate your inquiry or complaint promptly. Please note that if you provide Optimum International with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), Optimum International cannot guarantee that your most recent privacy preference will be honoured. Also, please note that Optimum International is not responsible for the content or privacy practices of non-Optimum International websites to which this Site or any other Optimum International website may link. You should review the privacy policy of such sites before using the sites.